GUESS Sustainability

About GUESS Sustainability

Our first sustainability plan launched in 2017, and since then we’ve made rapid progress towards positive impact for Our World and Our Brand. Read more about our commitments and progress below.

Change for good
Sustainability Report

The GUESS FY18-19 Sustainability Report: Evolution! Change for Goodhas won an award for “Innovation in Reporting” with the Corporate Register, and also won 1strunner up for “Credibility through Assurance.”

CRRA recognizes the very best in corporate responsibility reporting and the awards are the only independent, global annual awards in this field.

The report set new, ambitious goalsfor Operating with Integrity, Empowering our People and Protecting our Environment.

Our 2021 goals include:

  • 25% of GUESS denim to meet GUESS Eco standards

  • Science Based Targets pending

  • Expanding our Council for Diversity and Inclusion internationally

  • Third-party verification of sustainability data

To see all of our sustainability commitments and progress to date, view the full report or visit

GUESS ECO Products

The SMART GUESS Collection is a result of our everyday effort to be more mindful of the earth


SMART GUESS products are made with environmentally conscious materials and manufacturing processes.



Less water used in the denim wash process during production



Materials from responsibly managed farms and forests



New technologies and processes reduce use of chemicals


As part of our commitment to responsible materials sourcing, we are proud to announce that we have joined the CanopyStyle initiative to help protect ancient and endangered forests.

Learn More

Our SMART GUESS eco collection uses innovative materials sourced from sustainably managed forests and with new recycling technology, reduces waste and our reliance on natural resources.


Available at all stores nationwide

GUESS has partnered with global textile recycler I:CO to help clothing and shoes find new homes. Unwearable items are transformed into new products.

We’re committed to a circular fashion system: the idea that fashion should continuously be reused, reworn and recycled. We are in the process of expanding the program globally.

Find a store near you to participate.

Store Locator

Ask your local GUESS Green Ambassador to learn more.


Bring in 5 pieces of clothing or pairs of shoes to receive 15% off your next purchase.

Protecting the environment and improving resource efficiency

Greening Our Operations

At GUESS, we are working to improve our impact on the environment. We strive to build a culture of care throughout the business.

  • We’ve reduced our greenhouse gas emissions by 10% per square foot.

  • Our LED light retrofit project resulted in over 25% energy savings.

  • At our global headquarters in Los Angeles, we provide electric vehicle charging stations at no cost to associates, offer rideshare incentives and have implemented a recycling program which has resulted in a reduction of waste sent to landfill by two-thirds.


Reduced our greenhouse gas emissions by 15% per square foot

Our World, Our Brand

worker empowerment pilot program

Corporate Social Responsibility

We believe that a collaborative approach to addressing systemic social challenges within the industry will produce more sustainable solutions. Working with supplier partners to ensure international standards for human and labor rights are upheld, GUESS coordinates oversight and remediation efforts, and has developed supplier training and a program for worker empowerment.

GUESS is proud to partner with The Better Cotton Initiative

Committed to the Future

GUESS is proud to partner with The Better Cotton Initiative (BCI), an organization that works with cotton farmers, helping them to use water efficiently and care for the environment, as well as promote higher standards of work during cotton production.

In partnership with Planet Water Foundation

Supporting Our Communities

In partnership with Planet Water Foundation,we funded an AquaTower system to provide clean water at a primary school in Juncos, Puerto Rico, and sponsored a clean water well in India through Charity:Water. We also host an annual beach cleanup with Heal the Bay in California.

annual sustainability class

Sustainable Product Lifecycle Course

We’re educating students and GUESS associates through our annual sustainability class at the Fashion Institute of Design & Merchandising. The class is available at no cost to selected attendees and covers topics such as future materials, zero waste design and denim innovation.


Our Partners

Canopy, Fashion Institute of Design & Merchandising, charity:water, Planet Water Foundation, TreePeople, Sustainable Apparel Coalition, Heal the Bay, Violence Intervention Program, Anti Defamation League, LGBTQ+ Youth Center

Learn More About Our Sustainability Efforts

GUESS Sustainability